Modelo requested a vintage van with custom paint and interior to promote the Modelo brand at bars and open air events.

Momentum Worldwide was the marketing branch that brainstormed this idea and ASV in Torrance was responsible for production and engineering.

The interior extended outwards in the back to provide counter space, for display of products and merchandise. The interior graphics and exterior accents were done by Mr. Cartoon.

Modelo requested a vintage van with custom paint and interior to promote the Modelo brand at bars and open air events.
The interior extended outwards in the back to provide counter space, for display of products and merchandise. The interior graphics and exterior accents were done by Mr. Cartoon.

Modelo requested a vintage van with custom paint and interior to promote the Modelo brand at bars and open air events.
The interior extended outwards in the back to provide counter space, for display of products and merchandise. The interior graphics and exterior accents were done by Mr. Cartoon.

Modelo requested a vintage van with custom paint and interior to promote the Modelo brand at bars and open air events.
The interior extended outwards in the back to provide counter space, for display of products and merchandise. The interior graphics and exterior accents were done by Mr. Cartoon.

Modelo requested a vintage van with custom paint and interior to promote the Modelo brand at bars and open air events.
The interior extended outwards in the back to provide counter space, for display of products and merchandise. The interior graphics and exterior accents were done by Mr. Cartoon.

Modelo requested a vintage van with custom paint and interior to promote the Modelo brand at bars and open air events.
The interior extended outwards in the back to provide counter space, for display of products and merchandise. The interior graphics and exterior accents were done by Mr. Cartoon.